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    Is the colour of your car important to you?

    Posted by Thame Cars on Jul 5, 2017 3:48:31 PM


    Is the colour of your car important to you?

    Well according to a survey by Carwow, colour is in the top 5 considerations when buying a new car.

    At TSS we have customers that come in to see us often who will say…. “I don’t really mind about the colour”

    But when we suggest some options will say “Oh any colour but black….oh and red….and I’m not to keen on silver either”

    So what else do we consider when buying a car?

    Here’s the top 5 most important criteria for buyers

    1. Price
    It’s important for every person or family to choose a vehicle that fits individual budget allowances. Some people prefer to purchase a car outright, whereas others may prefer to pay in monthly instalments.

    2. Fuel economy
    For me personally, it’s really important to consider a car’s fuel efficiency ratings for motorway driving as I drive long distance once a week at least. For others it may be important to consider fuel efficiency for city driving. The type of fuel a vehicle takes can also affect how much you spend at the pump weekly.

    3. Colour
    There is nothing more enticing than a shiny car in your favourite colour. Today, you can get virtually any colour. Some go as far to suggest the colour of choice reflects not only your driving habits, but your psyche as well. Various theorists believe that calm, cool and detached drivers own silvers cars.

    4. Insurance grouping and cost
    Insurance costs can vary greatly from one vehicle to the next. Geographical location, driving history, and insurance credit scores are the main factors influencing rates. However, particular models come with heightened rates. Why? There is no simple one-word answer, but statistics about a particular make and model overall claims play a considerable part in rates.

    5. Safety
    If a car is newer, that does not always mean it is safer. A majority of buyers will go for a car with excellent safety ratings. Although newer cars have more high tech safety features, however some older cars have anti-lock brakes, airbags and several other valuable features.

    So I’m sure you can relate to those five considerations, when it’s time for your next car.

    If you’re anything like me, you will simply pick a colour based on the colour you like – now although green is my favourite colour, you’d never see me driving a green car, I’d probably always stick to black or silver. The most popular colours for buyers are silver and blue. They are not exactly bold, but they are easy to clean and easy to sell on.

    Some drivers are convinced that lighter or brighter-coloured cars will keep them more visible and thus make them safer on the road.

    There have been a number of studies over the years investigating the correlation between car colour and accident rates, and black cars almost always top the car crash index. One study revealed that black cars are 47% more likely to be involved in road accidents than vehicles of other colours. White, gold, and yellow are deemed to be the safest.

    What interests me most about car colours though, are their names. No-one buys a “silver” car any more – they buy “Titanium Grey” cars, or “Moonstone Metallic” cars.

    Here is a little bit of fun……

    Are you a car colour expert?

    We’ve put together a list of car colours,take our quiz and see if you’re a car colour expert!

    Topics: Insider


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    Thame Driving Blog

    We aim to help you with all your motoring needs. From providing beautifully prepared cars, ensuring they're clean and safe as well as keeping you informed on all the car news. Thame Cars is a company you can trust in the automotive business.

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